![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/18a66d29-227d-4090-b03c-5ee63ed8f705_rw_1200.png?h=f111fceb96e7875d9291bb333c1228f4)
Role: Design Director/Designer
Agency: Stein + Partners
Award: ACE Award 2011, Collateral and Content Marketing
Agency: Stein + Partners
Award: ACE Award 2011, Collateral and Content Marketing
The client: Rodale Custom Content & Marketing, a division of Rodale Inc., was an authoritative source for trusted custom content in health and wellness worldwide.
The work: Previously concentrating on publishing, Rodale CCM needed a full re-brand to launch its new name and positioning, “Real.” We developed a fresh, new look and feel to support the new brand and its new value proposition.
The work: Previously concentrating on publishing, Rodale CCM needed a full re-brand to launch its new name and positioning, “Real.” We developed a fresh, new look and feel to support the new brand and its new value proposition.
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/77f6e54a17f15b6e7b4eab20_rw_600.png?h=c69d253397333f7ada8db3bf9c063bf9)
Mark for new positioning.
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/3695c1bfb8640f099fc5c474_rw_600.jpg?h=c73bbcba2e525bb6d65429bb2e6a74f4)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/99f8be761f60ff9040453b4e_rw_600.png?h=f9f6fb26b073bfb016061a0d1bb4bf90)
Branding (Business card, letterhead, folder, PowerPoint presentation)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/c627482668b27b8ed07116bf_rw_600.jpg?h=3ce14a9a1fd6cc37517e31288d93b578)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/be5944ff757b92470e69d1bc_rw_600.png?h=98c144918a225d6339160888ff2b43dd)
Website
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/cce1c8f0f5b9708603bea37d_rw_600.png?h=f08991ee9716e8f8b003e387fd25076b)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/59246c0074dc388d9425cb90_rw_600.png?h=cf5bc121e28d2c325627894e84aaae52)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/11e32e0371ef522ccdee3d2a_rw_600.png?h=b6e25d99d86677dc9744d43de825ae33)
Advertising (Print/Spread)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/587d26c948dd810268e00f7f_rw_600.jpg?h=b53b70060c6ac15b9180d8edf62a70ca)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/dd5890991cb6575f9c4a2242_rw_600.png?h=b060e2680cf0bdd35f101d382ad0619d)
eBrochure
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/28941e4f6a2ca5be8c3455d5_rw_600.jpg?h=6e4becdeb6bdfc2cc055580fc9095a34)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/468aec86638085a2a7434f03_rw_600.png?h=16dbe491f4141b59e47899b751d5b1ac)
Marketing (Rich Media landing page)
![](https://cdn.myportfolio.com/9777eb7ffe5b111bfd8cfae031ea5fd3/e4df70534e67f69de8216e2c_rw_600.png?h=ddddb619d9257dd98780e8051dacf46f)