Project: Product development (branding, UX/UI design), iconography, video storyboarding, marketing for product launch
Role: Creative Director, UX/UI designer, illustrator
Role: Creative Director, UX/UI designer, illustrator
The client: Playbac Presse (France), the creator of BrainQuizz and the only daily newspapers for kids in world.
The work: Clarify* is an app that serves daily videos to kids about real events in the news in a fresh format designed to ignite discussion with parents. To customize the product for American consumers, we created the branding, UX and UI and launched marketing campaigns using a Growth Hacking approach. The app was launched on behalf of the client who assumed responsibility for its marketing. Eventually, the decision was made to focus on the French market, which showed greater receptivity to the product.
